Other Services

Boat Lifts, Boat Supplies, Dealership, Decking, Dock Builder, Dock Services, Electronic Equipment, Engine Parts, Fiberglass, Gelcoat, Heating Systems, Inboard/Outboard Engine, Lighting, Mobile Service, Outboard Motor, Towers & Pulpits, Trailers


Founded in 1990, Action Water Sports began in Zeeland, MI with one focus—to provide unparalleled customer service to the boating community. Staying true to this principle has led to immense growth over the years. After outgrowing our Zeeland store, AWS moved to a larger building in Holland, before settling in Hudsonville in 2002. The following year we expanded to Traverse City, and then added our Fenton location in 2008. Our newest store, located in Central Florida, opened in 2018 – bringing premium brands and unmatched service to the Orlando and Tampa markets. Action Water Sports is now the world’s largest MasterCraft dealer by volume and continues to set the bar for excellence in the industry. With more than 30 years of experience, our team has continued to expand and evolve, but our founding principles still remain: to provide the best products and customer service, no matter where we are. The backbone of Action Water Sports has been, and always will be, our award winning 5 Star Certified service department. Our team of technicians take tremendous pride in efficient turn around times, cost effective solutions and preventative maintenance awareness. Substantial investments into our teams’ knowledge through annual manufacturer training schools, together with state-of-the-art tools and thousands of in-stock replacement parts, are just a couple of the ways we equip our technicians to deliver a first class experience. Just like you, our team of passionate boaters understand the significance of spending more time on the water with your friends and family, and less time landlocked.


4155 32nd Ave, Hudsonville, MI 49426